Inspired by ...Emilio Pucci

Emilio Pucci was most known for his textile reinvention and beautiful prints in the sixties and seventies. In 1949, Pucci opened his first shop in Capri, and by 1950 he had created his first couture line of clothing and presented it in France. While others were making stuffy suits out of cumbersome fabrics, Pucci was using bold colors and prints on lightweight materials. The House of Pucci was born, and the public adored him. During the 1960s Pucci prints were worn by fashionable women throughout the world; his designs enjoyed a revival in the late 1980s and early ’90s. Pucci received many awards for his designs, including the Neiman Marcus Fashion Award (1954) and the Harper’s Bazaar Medallion.

By the 60s, he became more popular when the iconic Marilyn Monroe became his fan. George Barris photographed her in a variety of items made by Pucci. In fact, she was buried wearing one of his outfits. As the time progressed, his designs were worn by people like Jackie Kennedy, Madonna and Sophia Loren.

The hippie era was all about change and strong political movements

In the late 1960's, Pucci was elected to the Italian Parliament. He was a respected and well-known fascist, having penned many pieces on his political views. 

Pucci sold an astonishing array of casual wear, from the new Capri pants to silk dresses, scarves, jumpsuits, and pajamas. His bold use of prints, which featured colors that clashed, made his creations stand out from the other designers of his time. His prints strongly reflects the popular psychedelic art of the hippie era.

The garments he burst with colors and the prints had such amazing detail. Hippes travelled to the far east and were very inspired by the culture and religion. Pucci’s print vibrantly displays inspiration from the far east. The silloutte of his garments were floaty which reflects the ‘free spirit’ attitudes of hippies. 

After Emilio's death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name. Pucci’s current collection still has his signature vibrant prints.