MODS | Brighton | 1962
Mod motorbike | Camden
The Mods subculture originated in Britian in the early 1960's. It's roots came from a group of stylish young men, who classed themselves as modernists because they listened to modern jazz and soon expanded to include women.
Mods often engaged in brawls with rockers. Mods were refered to being "stuck up" whilst rockers were "scruffy". Many of the brawls made it to the headline of news papers.
" I remember back in the days rockers were far, far outnumbered by Mods, to wear leather was a risky business indeed. If your weren't careful, if you didn't stay on your bike and keep moving, your leather jacket could ripped off your back and you could get a real beating."
- Johnny Stuart
Polhemus, T. (2010) Street Style. United Kingdom : PYMCA
Daily Mirror | March 30 1964
Music
The early mods listened to the "sophisticated smoother modern jazz" of musicians such as Miles Davis, Charlie Parke, Dave Brubec and the Modern Jazz Quartet, as well as the American rhythm and blues (R&B) of artists such as Bo Diddley and Muddy Waters. Although the majority of Mods were white, they listen to music preformed by black people, causing the two cultures to merge . The music since then evolved to more upbeat Motown and RnB.
Fashion
Mods are most precisely represented by the character known as "The Dean". The Dean would have college boy smooth parted cropped hair, neat itallian rounded collar white shirt, tailored jackets, narrow trousers and pointed shoes.
For girls, it was a new revolution for fashion. Hemlines were a lot shorter and tighter compared to the 1950's new look. They wore shift dresses with stilettos an short blazer jackets.
Louis Feraud 1969
Fashion shoot on a London Routemaster bus. Mary Quant for J.C. Penney 1966
Fashion Icons
Twiggy was a massive fashion and beauty icon in the 60's.
Contemporary Fashion collections
Moschino ss14
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